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by Telmo Pereira

Case Study: Fashion Brand * €1,033,606.79 * ROAS of 451%

Summary In 15 months of collaboration with a clothing brand, we achieved impressive results through an integrated Meta Ads and Google Ads strategy. With a total investment of €228,924.66 , the brand generated €1,033,606.79 in sales . This case study details the approach used and the challenges faced by the brand before our intervention, as well as the robust results we obtained on each platform. Total Results Total Investment in Meta Ads and Google Ads : €228,924.66 Sales Generated : €1,033,606.79 Total Number of Sales : 16,311 Global Average ROAS : 451% Initial Brand Problems Before starting to work with us, the clothing brand faced several challenges that prevented it from scaling its business and optimizing its investments in digital advertising: Lack of Clarity in KPIs : The brand did not have a clear understanding of its key performance indicators (KPIs). It did not know its breakeven CPA or its breakeven ROAS, which resulted in misdirected investments and poor strategic decisions. High Cost Per Acquisition (CPA) : The cost per new customer acquisition was high, which made it difficult to keep campaigns profitable in the long term. Inefficient Audience Segmentation : The brand was not targeting its ads correctly, resulting in poorly optimized campaigns reaching unqualified audiences and generating lots of impressions but few conversions. Lack of Multichannel Strategy : The brand was relying heavily on a single advertising platform (Meta Ads) and was not leveraging the potential of other channels, such as Google Ads, to increase its reach and diversify its results. Weak Sales Funnel Structure : There was no clear approach to capturing leads at different stages of the sales funnel. There were no separate campaigns for top, middle, and bottom of the funnel, which resulted in inconsistent communication with prospects. Our Approach After an in-depth analysis of the brand’s situation, we defined a solid performance marketing strategy, structured in Meta Ads and Google Ads , focused on optimizing campaigns, segmenting audiences and ensuring sustainable growth. Here is a summary of our approach: 1. Defining KPIs and Clear Goals We started by defining the crucial KPIs to guide all marketing decisions: Breakeven CPA : €41.75 Breakeven ROAS : 1.56 Target CPA : €22.25 Target ROAS : 2.92 These indicators allowed us to monitor and adjust campaigns efficiently, ensuring that goals were achieved with minimal budget waste. 2. Integrated Multichannel Strategy We divided the strategy into two main channels: Meta Ads : We focused most of our investment on full-funnel campaigns (prospecting, retargeting and cart recovery), testing different creatives, audiences and targeting to maximize return. Google Ads : We implemented a parallel strategy, using search campaigns and Google Shopping , which complemented the Meta Ads campaigns, capturing users with high purchase intent. 3. Detailed Audience Segmentation We created highly targeted audiences based on customer behavior and interests. In Meta Ads, we used Lookalike Audiences based on the brand's most valuable customers and behavioral targeting to optimize retargeting. In Google Ads , we focused on high-converting keywords and adjusted bids based on performance by device and location, maximizing return on search campaigns. 4. Continuous Ad Optimization We launched a variety of creatives (images, videos, and carousels) in Meta Ads and tested different ad formats on Google, including Google Shopping and Search campaigns. We ran continuous A/B tests to identify which creatives and messages resonated best with audiences, and adjusted campaigns in real time to ensure they were always performing optimally. 5. Complete Sales Funnel We structured the campaigns to cover all stages of the sales funnel: Top of the Funnel : Prospecting and awareness, focused on reaching new audiences and increasing brand recognition. Middle of the Funnel : Retargeting users who have visited the site or interacted with ads, but have not yet converted. Bottom of the Funnel : Recovery of abandoned carts and personalized campaigns with discounts or incentives to increase conversion. Meta Ads Results Total Investment in Meta Ads : €201,324.66 Sales Generated via Meta Ads : €782,606.79 Number of Sales : 12,451 Meta Ads Average ROAS : 389% LTVROAS (Lifetime Return on Investment): 583% The full-funnel strategy on Meta Ads generated 12,451 sales with an average ROAS of 389% . Additionally, LTVROAS demonstrated that when considering customer lifetime value, the return increased even further, reaching 583% . Results in Google Ads Total Investment in Google Ads : €27,600 Sales Generated via Google Ads : €251,000 Number of Sales : 3,860 Average Google Ads ROAS : 909% Google Ads campaigns effectively complemented the Meta Ads strategy, generating 3,860 sales with a ROAS of 909% , a remarkably high return, especially for a search and Google Shopping strategy. Combined Results Total Investment (Meta Ads + Google Ads) : €228,924.66 Sales Generated (Meta Ads + Google Ads) : €1,033,606.79 Total Number of Sales : 16,311 Global Average ROAS : 451% The combined strategy allowed the brand to scale sales impressively, generating over €1 million in sales with an overall ROAS of 451% . We were also able to consistently reduce CPA, keeping it below €22.25 , which was key to the profitability of the campaigns. (It is important to take into account the canceled orders, both from organic and advertising, which are around 7%. These numbers are not represented in this report.) Challenges and Solutions Inefficient Initial Targeting : The brand was not targeting its audience correctly, wasting budget. We solved this problem by creating highly targeted audiences, focusing on the customers most likely to convert. High CPA : The brand was spending more per customer acquired than it should have. With a detailed analysis of the data and optimizations based on KPIs, we were able to reduce the CPA to €22.25 , well below the Breakeven CPA of €41.75. Lack of Platform Diversification : The brand relied exclusively on Meta Ads. The introduction of Google Ads helped diversify traffic sources and significantly increase sales and overall ROAS. Email Marketing: Email marketing systems were implemented to recover abandoned carts and increase the brand's LTV. Key Learnings Importance of Multichannel Strategy : By combining Meta Ads with Google Ads, we were able to capture customers at different points in the purchasing journey, which was crucial to the brand's success. Continuous Monitoring of KPIs : Defining and monitoring clear KPIs, such as ROAS and CPA , allowed for continuous optimization of campaigns and maximization of results. Constant A/B Testing : Regular creative and audience testing ensured we were always optimizing for the best possible performance. Conclusion Implementing an integrated Meta Ads and Google Ads strategy enabled the clothing brand to achieve over €1 million in sales in just 15 months, with an impressive 451% return on total investment. By diversifying platforms and consistently optimizing each campaign, the brand was able to not only increase its sales, but also significantly reduce acquisition costs. How Can We Help Your Brand Grow? If your brand has not yet reached its sales goals, we can help you: Define the right KPIs for your business and products; Create an efficient sales funnel and targeted campaigns; Optimize your campaigns to maximize returns; Increase the flow of new customers without wasting budget; Optimize your online store to maximize conversion. Interested in learning more? Schedule a free diagnostic session and find out how we can help your brand achieve the same impressive results!

by Telmo Pereira

Case Study: Fashion Brand * €175,154 * 3 Months * ROAS of 1454%

Summary: This women’s fashion brand was looking to increase its online sales and improve its performance marketing. In just 3 months, we managed to generate €175,154 in sales with a total investment of €12,047 , achieving a ROAS of 14.54 (i.e. for every €1 invested, the brand obtained a €14 return). This case study shows the strategic approach applied and the impressive results, including a CPA of just €3.67 and a total of 3,282 sales . Initial Brand Challenges The brand had untapped potential, but faced significant obstacles: Lack of Clear Audience Segmentation : Previous campaigns were not reaching ideal customers, resulting in low conversion rates and wasted budget. Shortage of New Customers : Despite having a good loyal customer base, the brand was not consistently attracting new customers. Lack of knowledge about the Ideal CPA : The brand did not have clear visibility into the cost per acquisition (CPA) needed to maintain profitability, which made it difficult to scale campaigns. Low Ad Engagement : Previous campaigns had creatives that didn’t resonate with the target audience, resulting in poor engagement and click-throughs. Absence of Structured Sales Funnel : Campaigns were launched without a clear approach to capturing new customers, nurturing leads, and recovering abandoned carts. Our Approach After careful analysis of your business and online store data, we create a completely customized Meta Ads strategy to maximize your return on investment and efficiently increase sales. 1. Defining Clear KPIs To ensure that the campaigns were sustainable and scalable, we established well-defined KPIs from the beginning: Breakeven ROAS : 2.5 Target CPA : 5€ These indicators guided the continuous optimization of campaigns, ensuring that every euro invested generated real results. 2. Advanced Audience Segmentation We created detailed profiles of the brand's target audience, focusing on three main segments: Loyal Customers : Retargeting campaigns focused on customers who had previously purchased but had not yet made new purchases in the last few months. New Potential Customers : We used Lookalike Audiences based on the brand's best customers to efficiently expand the audience. Frequent Website Visitors : Personalized ads for users who have visited your online store but have not yet completed a purchase. 3. Sales Funnel Structuring We built a complete sales funnel with three main phases, maximizing efficiency at each stage of the customer journey: Top of Funnel : Prospecting ads focused on expanding brand reach and attracting new users. Middle of the Funnel : Retargeting campaigns for users who have interacted with the website, social media or previous ads, but have not yet converted. Bottom of the Funnel : Ads with special offers to recover abandoned carts, encouraging final conversion. 4. Highly Personalized Creatives We launched a series of impactful creative ads , tailored to the target audience: Video ads highlighting the versatility and style of women's fashion pieces, appealing to trends and showing how the products adapt to different lifestyles. Continuous A/B testing to identify which formats (image, video, carousel) generated the best results and adjust accordingly. 5. Data-Driven Continuous Optimization We carefully monitored ad performance and adjusted the strategy in real time: Budget Adjustments : We increased the budget on the campaigns that were generating the highest return, ensuring that we maximized our investment. Conversion Pixel Optimization : We made sure the conversion pixel was tracking all steps correctly, allowing us to adjust ads based on user actions. Results Achieved In just 3 months, this women's fashion brand achieved extraordinary results: Total Investment : €12,047 Sales Generated : €175,154 Average ROAS : 14.54 (i.e. 1454% return) CPA (Cost per Acquisition) : €3.67 Total Number of Sales : 3,282 Average Ticket per Sale : €53 Performance Indicators Increased New Customer Acquisition : We were able to attract 40% more new customers than in the previous three months, through precise targeting and highly personalized ads. Significant CPA Reduction : With a CPA of just €3.67 , the brand was able to acquire customers at an extremely low cost, exceeding the initial target CPA of €5. Conversion Rate Improvement : Campaign and creative optimizations led to a 28% increase in the website’s conversion rate. Challenges and Solutions Lack of Brand Awareness in the General Public : As the brand was relatively unknown outside of its niche, it was necessary to invest in awareness campaigns early on to build recognition. We used video ads focused on the brand’s identity, highlighting its modern and affordable women’s fashion, which quickly increased qualified traffic. Strong Competition in the Fashion Market : The brand faced significant competition in the women’s fashion sector. However, through targeted retargeting campaigns and personalized messaging, we were able to capture the attention of our target audience and convert users who had initially explored other options. Campaign Scalability : As the campaigns proved successful, the brand struggled to maintain inventory to keep up with the growing demand. To address this, we adjusted ad spend based on product availability and promoted collections that were in stock. Key Learnings Precise Targeting is Essential : Defining detailed audiences and using Lookalike Audiences allowed us to quickly scale high-performing, low CPA campaigns. Well-Structured Sales Funnel Maximizes Results : Creating specific campaigns for each stage of the funnel – from prospecting to final conversion – ensured that we were communicating with the right audience, at the right time, maximizing sales opportunities. Constant Creative Testing Increases ROAS : Continuous use of A/B testing to identify the most effective creatives helped dramatically improve return on investment. Optimized campaign messaging and compelling creatives generated significantly higher engagement, leading to a ROAS of 14.54. Conclusion With a well-structured digital marketing strategy focused on the sales funnel, we were able to generate €175,154 in sales with an investment of just €12,047 in ads, resulting in a ROAS of 14.54 . The women's fashion brand was able to scale quickly and convert new customers with a CPA of just €3.67 . How Can We Help Your Brand Grow? If your brand has not yet reached its sales goals, we can help you: Define the right KPIs for your business and products; Create an efficient sales funnel and targeted campaigns; Optimize your campaigns to maximize returns; Increase the flow of new customers without wasting budget; Optimize your online store to maximize conversion. Interested in learning more? Schedule a free diagnostic session and find out how we can help your brand achieve the same impressive results!

by Telmo Pereira

Case Study: Fashion Brand * €285,000 * ROAS of 852%

Summary: This clothing brand was facing major challenges with its digital marketing and was unable to scale online sales. After implementing a Meta Ads strategy with our agency, the brand achieved €285,229 in sales with an investment of €33,479 , achieving an impressive ROAS (Return on Ad Spend) of 8.52 . This case study details the brand's initial problems, the strategies applied and the amazing results achieved. Initial Brand Problems The brand had several obstacles that prevented it from growing sustainably online: Disorganized and Random Campaigns : Marketing campaigns did not follow a clear strategy throughout the year, resulting in low returns and inconsistencies in results. Lack of Defined KPIs : The brand did not know what its key performance indicators (KPIs) were, essential for measuring campaign success and optimizing performance. Reduced Flow of New Customers : The brand had difficulty attracting new customers to its online store, which limited sales growth. High Number of Abandoned Carts : Many users started the purchase process but did not complete it, resulting in a high cart abandonment rate. Problems with Conversion Pixel : The conversion pixel was not configured correctly, which prevented accurate tracking of user actions and adjustment of campaigns. Poor Conversion Rate : The number of visits to the website was not translating into sales, and the conversion rate was below expectations. Lack of knowledge about Lifetime Value (LTV) : The brand didn’t know how much each customer spent over time, which limited its ability to define a long-term strategy. Our Approach After a detailed analysis of the business, the ad account and the performance of the Shopify store, we designed a strategy focused on defining clear KPIs and continuously optimizing campaigns. 1. Defining KPIs and Objectives We established key performance indicators (KPIs) that would guide all marketing decisions: Breakeven ROAS : 1.67 Breakeven CPA : 61€ KPI Objectives : Target ROAS : 3.30 Target CPA : 30€ 2. Campaign Structuring We organized Meta Ads campaigns with a clear sales funnel strategy, allowing for a more efficient customer journey: Top of the Funnel : Prospecting campaigns targeting new audiences, using Lookalike Audiences based on the best customers. Middle of the Funnel : Retargeting campaigns for users who had interacted with the brand (visited the website or social media), but had not converted. Bottom of the Funnel : Ads with personalized offers for those who had abandoned their cart or visited specific product pages, with discounts and incentives . 3. Impactful Creatives and A/B Testing We developed a wide variety of creatives (over 400 ads over the period), continually testing different formats and messages to maximize results: Video ads that highlighted the comfort and quality of the pieces. Regular A/B testing to adjust images, videos, and calls to action, determining which elements are most effective at converting your audience. 4. Continuous Optimization and Budget Management We monitored campaign performance in real time, adjusting budgets and optimizing the conversion funnel: Conversion Pixel Optimization : We fixed issues with the pixel to ensure conversion tracking was accurate, allowing you to optimize ads for real results. Inventory Management : When we ran out of stock several times, we adjusted our advertising investment according to availability, which avoided unnecessary spending when there were no products to sell. Results Achieved With our performance strategy in place, the results were impressive: Total Investment : €33,479 Revenue Generated : €285,229 Average ROAS : 8.52 (800% return) CPA (Cost Per Acquisition) : €12 Average Ticket per Sale : €103 Number of Sales : 2,766 Total Number of Ads Launched : +400 Performance Indicators Conversion Rate Improvement : Conversion rate increased by 35% after optimizations on the website and retargeting campaigns. Reduction of Abandoned Carts : With cart recovery campaigns and checkout optimization, we were able to recover 40% of sales that would otherwise have been lost. New Customer Acquisition : Through Lookalike Audiences and targeted campaigns, we increased the number of new customers by 50%. Challenges and Solutions Out of stock : The high number of sales meant that stock ran out several times, forcing us to adjust our investment. To address this, we coordinated campaigns according to product replenishment and used a more aggressive approach when stock was guaranteed. Challenges with Conversion Pixel : Initial issues with the pixel created challenges in tracking conversions. By fixing its implementation, we were able to gain more accurate data to optimize campaigns and focus on the audiences that converted the most. Lack of knowledge of LTV : We helped the brand calculate the Lifetime Value of its customers, which allowed for a more informed approach to retention campaigns and long-term strategies. Key Learnings The Importance of a Full Funnel Strategy : A clear sales funnel structure, with campaigns tailored to each stage of the customer journey, was crucial to converting both new users and existing customers. Constant Testing and Optimization : Continuously A/B testing ads and creatives has helped us continually improve performance, maximizing returns. Precise Audience Targeting : Defining detailed audiences and using Lookalike Audiences ensured that ads were shown to users most likely to convert. Conclusion With a well-structured performance marketing strategy, we were able to generate €285,229 in sales with just €33,479 invested , achieving a ROAS of 8.52 . The clothing brand was able to scale impressively, overcoming all its initial obstacles. What Can We Do For You? If you haven't reached your sales goals yet, we can help you: Define the KPIs that are appropriate for your business; Create a successful e-commerce framework ; Scale your campaigns without wasting money; Make decisions based on real data ; Optimize your online store to increase conversions. Do you have any questions? Schedule your free diagnostic session and find out how we can help your brand grow!